About Us

Our story is somewhat straightforward.

We needed something simpler. Something that allowed us to intermittently test and track offline & online marketing campaigns. Tracking phone numbers fit the bill, but the landscape of software in the market didn’t. Most options were too featureful and offered pricing options outside our interest. An a-la-carte service seemed most attractive, with reasonable pricing per number & minutes used. But none existed. So we grabbed a neat domain and built our own.

With regards, we are:

Peter Askew

Founder & President
18 year online advertising vet with extensive background in conversion tracking & analytics for such companies as AutoTrader, UPS, and Verizon. He’s also well-versed in the startup space, having served on the founding team of SearchIgnite (now IgnitionOne), VidaliaOnions.com (farm-to-door delivery) & DudeRanch.com (adventure travel vacation marketplace).

He’s a native Atlanta resident, faithfully cheers on his Ole Miss Rebels every Fall, and is a proud chauffeur for his wife & daughter.

Joe Tinsley

Lead Developer
Joe’s a LAMP and Swift developer with over 17 years experience on client & agency side, and is especially adept at building applications utilizing Twilio’s platform for phone call communications. He also has strong exposure in SEO, and takes pride in building great software for good people.

He lives in Atlanta & enjoys spending time with his girlfriend, and rooting for his alma mater, Auburn University. (War Eagle!)